Company News, New Products

Estée Lauder Launches Fragrance Line

The Estée Lauder Luxury Fragrance Collection retails for $95 to $190.

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By: TOM BRANNA

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Estée Lauder is introducing a luxury fragrance collection that includes eight stock-keeping unit. Called The Estée Lauder Luxury Fragrance Collection, prices range from $95 (40ml) to $190 (100ml). The brand is bullish on introducing the pillar, given that all eight skus cater to myriad olfactory trends for its ever-diversifying global consumer. The move comes as the fine fragrance market comes roaring back to life.  Estée Lauder entered the fine fragrance market with Youth Dew in 1953. But th...

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